This is Philips Lighting
Philips is, of course, widely known. In this case it concerns the Philips Lighting division. Philips Lighting is a leading supplier of innovative, energy-efficient lighting solutions and applications for public places and homes.
What was used
Packaging problem
Philips has a new product: the Actilume color. This is an energy-saving lighting control system that can create dynamic and static colour effects. Customers are mainly architects who focus on both the business and consumer markets. There’s only one way to really convey the effects of light. Hence Philips Lighting’s need for a working demonstration tool. There are three different ways of controlling light, all of which have to work.
Packaging solution
A Heavy Duty profile case was taken as the basis to meet the requirements. This is the ideal combination of optimum protection and perfect presentation. On the side, provision has been made for the power cable to enable a working demonstration. The three possibilities for control are incorporated in the bottom part. The ‘light show’ can then be seen in the lid section. The lid can be placed upright for an even better experience.
