Philips Lighting ToBeTouched

This is Philips Lighting

The company Philips probably needs no introduction. In this case, it is the Philips Lighting division. Philips Lighting is a major supplier of innovative, energy-saving lighting solutions for home and public locations.

Packaging problem | Interactive user interface on site

This case was about the Philips ToBeTouched user interface. With this interface you can create your own atmosphere, which is suitable for that moment. To introduce their innovation in a catchy way, Philips needed a tool to give demonstrations at any location, for both internal and external customers. Think of an event, sales meeting, customer visit but also a product training.

Packaging solution | High-end case with system integration

After consultation, Philips and Faes have chosen the case model FBW-AZKE. This is a profile case that perfectly matches the high-end image of the ToBeTouched solution. By simply connecting the power cable to the case, a demonstration can immediately be given. The ToBeTouched family consists of 3 types. All types are attached to the case and the most advanced variant can be demonstrated in operation. On the right-hand side of the case there is also space for a CD, so that the customer can be shown all the information about the product. Albert Fokkens worked with Faes on this project on behalf of Philips and was very impressed with the end result. A fast and open communication resulted in a final result that exceeds expectations, as is shown by the feedback Philips received when showing the case and their product.

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